Why Was Nike (NKE) Stock Down on Oct 1, 2026?
NKE fell 4.67% in the 10 minutes after the headline, $35.31 to $33.66.
- NKE fell 4.67% over 10 minutes, $35.31 to $33.66.
- Headline time 16:15:47 ET on October 1, 2026.
- Volume 9.3M shares in 10 min · 577.6× normal.
16:15:47 ET
Reaction by asset (real prices)
| Asset | 2m before | At release | +1m | +10m | +1m % | +10m % |
|---|---|---|---|---|---|---|
| NKE Volume 577.6× normal in 15 min |
35.31 | 35.31 | 33.45 | 33.66 | -5.27% | -4.67% |
Nike (NKE) fell 4.67% in the 10 minutes after this headline reached the MoveSurge tape at 16:15:47 ET on October 1, 2026: “$NKE Nike Q1 Earnings EPS $0.48, est. $0.44, vs. $0.49 y/y | Revenue $11.21B, est. $11.33B | Nike Brand revenue $10.95B, est. $11.09B”
The reference price just before the headline was $35.31; 10 minutes later the stock traded at $33.66. One minute in it was $33.45, a -5.27% move. By 10 minutes it had faded to -4.67%.
Traded size over the same window: Volume 9.3M shares in 10 min · 577.6× normal.
Reported figures
- EPS: 0.48 (vs 0.44 est)
- Revenue: USD 11.21B (vs USD 11.33B est)
FY27 guidance
- Adj EPS: USD 1.15
How this move was measured
MoveSurge prices an eligible headline against its own clock rather than against the close. A reference level is taken from just before the headline reaches the tape, and the same instrument is sampled again one minute and 10 minutes later. The four figures in the table below are those samples. They describe NKE over 10 minutes, not over the trading day.
How far did Nike (NKE) move after the headline?
From $35.31 just before the headline to $33.66 10 minutes later, a -4.67% move.
What crossed the tape on October 1, 2026?
At 16:15:47 ET: $NKE Nike Q1 Earnings EPS $0.48, est. $0.44, vs. $0.49 y/y | Revenue $11.21B, est. $11.33B | Nike Brand revenue $10.95B, est. $11.09B
Is the 4.67% figure a whole-day move?
No. It covers the 10 minutes after the headline reached the tape, measured from a reference price taken just before it.
Sources
-
NKE on the MoveSurge tape, Oct 1, 2026
— MoveSurge
The headline as it crossed, its timestamp, and the measured price reaction reported on this page.
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