Why Was 1-800-Flowers.com (FLWS) Stock Down on Sep 29, 2026?
FLWS fell 9.41% in the 10 minutes after the headline, $2.87 to $2.60.
- FLWS fell 9.41% over 10 minutes, $2.87 to $2.60.
- Headline time 07:01:00 ET on September 29, 2026.
- Volume 1.7K shares in 10 min.
07:01:00 ET
Reaction by asset (real prices)
| Asset | 2m before | At release | +1m | +10m | +1m % | +10m % |
|---|---|---|---|---|---|---|
| FLWS | 2.87 | 2.87 | 2.74 | 2.60 | -4.53% | -9.41% |
1-800-Flowers.com (FLWS) fell 9.41% in the 10 minutes after this headline reached the MoveSurge news feed at 07:01:00 ET on September 29, 2026: “1-800-FLOWERS.COM has finalized an agreement to sell PersonalizationMall.com and Things Remembered to PlanetArt.”
The reference price just before the headline was $2.87; 10 minutes later the stock traded at $2.60. One minute in it was $2.74, a -4.53% move. Between one minute and 10 minutes the move extended to -9.41%.
Traded size over the same window: Volume 1.7K shares in 10 min.
How this move was measured
MoveSurge prices an eligible headline against its own clock rather than against the close. A reference level is taken from just before the headline reaches our news feed, and the same instrument is sampled again one minute and 10 minutes later. The four figures in the table below are those samples. They describe FLWS over 10 minutes, not over the trading day.
How far did 1-800-Flowers.com (FLWS) move after the headline?
From $2.87 just before the headline to $2.60 10 minutes later, a -9.41% move.
What crossed our news feed on September 29, 2026?
At 07:01:00 ET: 1-800-FLOWERS.COM has finalized an agreement to sell PersonalizationMall.com and Things Remembered to PlanetArt.
Is the 9.41% figure a whole-day move?
No. It covers the 10 minutes after the headline reached our news feed, measured from a reference price taken just before it.
Sources
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FLWS in the MoveSurge news feed, Sep 29, 2026
— MoveSurge
The headline as it crossed, its timestamp, and the measured price reaction reported on this page.
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