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How Dick's Sporting Goods Stock Reacted to Its August 2026 Earnings, Measured Minute by Minute

Every earnings headline that crossed for Dick's Sporting Goods on 25 August 2026, with the price reaction measured from the instant each line printed.

Published in ET: Feed time in ET: Earnings DKS -6.12% (15m)
  • Measured from the print at 11:01 UTC on 25 August 2026: $166.00 to $155.84 in fifteen minutes, -6.12%.
  • Every headline row is measured from its own instant, so the lines can be compared directly.
  • One-minute versus fifteen-minute readings show how fast the report was actually priced.

The first headline of Dick's Sporting Goods's report carried the miss, and the first fifteen minutes carried the verdict: $166.00 to $155.84, -6.12%, measured from 11:01 UTC.

This page is the measured anatomy of that print on 25 August 2026: every earnings-related headline that crossed for Dick's Sporting Goods, in order, each with the price reaction measured from its own instant.

The print, row by row

CrossedHeadline as recorded15-min move from that instantVolume vs normal
11:01 UTCUpdate: Dick's Sporting Goods Inc. (DKS) Q2 2026 (USD): Adj. EPS 3.53 (exp. 3.76), Revenue 5.59bln (exp. 5.64bln)-6.12%
11:03 UTCDick's Sporting Goods Lowers FY2026 Adj EPS Guidance from $13.50-$14.50 to $11.00-$12.00 vs $14.22 Est; Lowers FY2026 Sales Guidance from $22.100B-$22-4.91%
11:04 UTCDick's Sporting Goods Q2 Adj. EPS $3.53 Misses $3.77 Estimate, Sales $5.587B Miss $5.650B Estimate-3.12%

The move was not instant. One minute after the print the stock had moved -1.81%; by minute fifteen that had grown to -6.12%. Information this clear still took minutes to be fully priced — the gap between those two numbers is the window in which the market was still reading.

Which line actually moved it

Each row above is measured from its own instant — the price immediately before that specific headline crossed — so the rows can be compared directly. The largest single reaction, -6.12%, belongs to the 11:01 UTC line. By the time the 11:04 UTC line arrived, the measured response was -3.12% — the marginal information in each successive headline decays fast, and the decay is measurable.

Did the first read hold?

It did. By the close of that session, Dick's Sporting Goods stood at -30.68% against the prior close — the same direction the first fifteen minutes priced. The instant read and the considered read agreed.

Nothing exotic here — a miss, priced as one. What the measurement adds is the speed: the gap between the print instant and the fifteen-minute mark is how long a reader of the headline had before the information was fully in the price.

How these numbers were measured

We record the price of the instrument immediately before each headline crosses our tape, then again one minute and fifteen minutes later, together with traded volume against that instrument's own normal. Every figure on this page comes from those recordings — the timestamps are the actual instants the lines crossed. Nothing here is an estimate, a close-to-close change, or a model's guess. The method, the gates every page must pass, and how we correct errors are documented in our editorial standards.

How did Dick's Sporting Goods stock react to its August 2026 earnings?

Measured from the instant the first headline crossed on 25 August 2026 at 11:01 UTC, Dick's Sporting Goods moved from $166.00 to $155.84 over the following fifteen minutes — -6.12%. The measurement starts at the print itself, not at the open, so it isolates the report's own effect.

How fast was the report priced in?

One minute after the print the measured move was -1.81%; at fifteen minutes it was -6.12%. The gap between those two figures is the pricing-in window — how long the market took to finish reading.

Which headline moved Dick's Sporting Goods the most?

The 11:01 UTC line carried the largest measured reaction of the sequence at -6.12%. Later lines measured progressively less — repeat information decays within minutes.

Sources

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